TWENTY MARKETING TIPS
 
 
 
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1. Place the NextReads logo prominently on your home page.  If this is not possible, include the path to NextReads in all publicity.  For example, say “From the home page, click on the ‘For readers’ link to get to NextReads” or “Go to our home page and scroll down to the NextReads link.” Use the sample press release provided on the NextReads home page.  Customize it for your library and send it to your local newspapers.  A selection of banners and logos are available here.
    
2. Send the sample email provided on the NextReads marketing page to your staff.  Make sure they understand the service, can answer patron questions, and that they actively promote NextReads.
    

3. Use the sample patron flyer (also found on the NextReads marketing page.  Customize it for your library and ask staff at the circulation and reference desks to hand it out to patrons.  Place the flyer in your display racks and near self-checkout stations too!
    

4. Talk about NextReads at library programs.  Distribute the patron flyer and bookmark at programs.
    

5. Use the bookmark template (found on the NextReads marketing page) to prepare NextReads bookmarks.  Customize it with your library’s branding and website.  Ask the circulation staff to give each person checking out materials a NextReads bookmark for a week or two.
    

6. Request NextReads posters for your library by emailing us at NextReads@epnet.com.  Display posters prominently so patrons will ask about this exciting new service!
    

7. Include a NextReads bookmark and/or patron flyer in each new cardholder packet.
    

8. Place an article about NextReads in the library’s print newsletter and the library’s electronic newsletter.
    

9. Create your own newsletter with titles that interest a specific group of library users.  Genealogists, book group participants, and homeschoolers are just a few possibilities.
    

10. Place the NextReads logo in several places on your website.  For example, in addition to being on the home page, it can be placed on your readers’ advisory page, your reference page, and your book group page.
     

11. Prepare a NextReads book display.  Include signup information, promotional materials, titles featured in the newsletters, and the NextReads poster in the display.  If you have a window display area, place the display there.
     

12. Use circulation notices, whether print or electronic, to promote NextReads.  Add the lines “Looking for another book to read?  Sign up for any of our 20 newsletters to have great reading suggestions emailed directly to you."
     

13. Send an email about this exciting new service to a targeted group of people whose email addresses you already have.  Some possibilities include your Friends Group, book club members, local town/city/county employees, and library donors.  Provide details and signup information in the message.
     

14. Create a library news and events newsletter to email to patrons using NextReads.  Promote the NextReads service in this newsletter.
     

15. Create a brochure to promote NextReads.  List details about each newsletter in the brochure.
     

16. Request NextReads logos in a variety of resolutions for use on your website or in marketing materials by contacting us at NextReads@epnet.com. (please include the words Poster or Logo in the subject line)
     

17. Use NextReads newsletters to promote library events.  Upcoming mystery author event at your library?  Include details in the NextReads Mystery newsletter.  Do you have a knitting group?  Include details in the Do-It-Yourself newsletter.  Travelogue program?  Promote it in the Armchair Travel newsletter.
     

18. Promote NextReads on your paper check-out receipts.  Add “Ask about NextReads” in the message space.
     

19. Discuss NextReads at your next community group presentation.  Some examples include school visits, Rotary Clubs, Chambers of Commerce, and historical societies.  Bring NextReads bookmarks, flyers, and/or brochures to distribute.
     

20. Print out copies of the newsletters and make them available to patrons.  We suggest that you edit the text in the “Still looking for the right book?” bar to say something like “This is just one of the 20 NextReads newsletters available on [our library’s] website! Visit [opt-in page URL] to subscribe and receive book recommendations via email.”

 If you have more ideas or success stories email them to Peter Bromberg and I'll add them to the page!

South Jersey Regional Library Cooperative (SJRLC) Paint Works Corporate Center - 10 Foster Avenue - Suite F-3 Gibbsboro, NJ 08026 Phone: 856-346-1222 --- Fax: 856-346-2839 --- cdl# 3818 --- Directions to SJRLC   Karen Hyman, Executive Director: hyman@sjrlc.org Peter Bromberg, Assistant Director & Webweaver: bromberg@sjrlc.org The South Jersey Regional Library Cooperative (SJRLC) is a multi-type library cooperative serving over 600 member libraries in Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester and Salem counties. SJRLC is part of the New Jersey Library Network linking over 2500 libraries statewide.  SJRLC and its services are funded by the New Jersey State Library which is responsible for the coordination, promotion and funding of the New Jersey Library Network.